After a difficult year last year with disaster in Japan, Toyota is planning to make up for lost time this year, as it was announced at the National Automobile Dealers Association convention that the automaker will be releasing 19 new models in November.
Overall, Toyota has given reasonable growth targets to its dealers, along with the assurance of new inventory and plenty of support. Sales forecasts have been put at 13.6 million for U.S. sales, while Bob Carter, Toyota Motor Sales U.S.A. General Manager, believes that figure to be closer to 13.8 million. He also notes that while new car models contributed to 7% of sales last year, this year 40% were from new car sales.
One of the notable new models so far is the new Avalon, which will be released at the New York Auto Show in April, and is said to come with 33mpg or better.
– By: Alexandra Koken