Report: Ford asked Chevy to pull its Silverado commercial before Super Bowl XLVI debut
Automakers stole the show when it came to Super Bowl XLVI commercials. However, behind the scene FoMoCo was complaining about a Chevrolet Silverado commercial that took a stab at Ford. Apparently, General Motors ignored a request from Ford to cancel the commercial before it made its television debut last night.
The ad, which shows the Chevrolet Silverado being the only truck to survive an apocalypse, takes a stab at Ford when one of the main characters asks about the fate of one his friends.
“Dave didn’t drive the longest lasting, most dependable truck on the road,” another friend tells him. “Dave drove a Ford.”
“What’s important is that Ford is proud to be the best-selling truck in America for 35 years, the best-selling vehicle for 30 years and the only brand with more trucks on the road with more than 250,000 miles — demonstrating just how durable our trucks are in the real world,” Ford said in a statement.
The General isn’t backing down, however. “We stand by our claims in the commercial, that the Silverado is the most dependable, longest lasting full-size pickup on the road,” said Joel Ewanick, GM Global Chief Marketing Officer in a statement. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.” Ewanick jokingly added.
Check out the commercial for yourself after the jump.
– By: Omar Rana
Source: CNNMoney
