According to reports coming from dealers, Honda will be offering a mid-cycle update to the Honda Civic sedan this fall – just 18 months after the new model was launched. The move signals a rush to improve the Civic in time for the 2013 model year after it received critical reviews from Consumer Reports and The Wall Street Journal.
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John Mendel, executive vice president at American Honda Motor Co., has previously said that Honda planned to get a mid-cycle refresh for the Civic sometime in 2013. Even that would been quite quick since most company’s wait three years into a 5-year lifecycle for a mid-cycle change.
Last year, Honda sold 221,235 units of the Civic, far below its traditional 300,000+ rate. However, in January 2012, Honda topped the segment selling 21,883 units of the Civic.
– By: Omar Rana