According to reports coming out of the UK, Lotus CEO Dany Bahar is looking for a partner who can buy Lotus from parent company Proton. Proton has controlled Lotus since 1996 and was recently sold to Malaysian Conglomerate DRB-Hicom.
Reports suggest that Bahar is making the move because Proton’s new owner may not be open to supporting Lotus’ new business ideas to compete with Ferrari, Lamborghini and Aston Martin. To reach that goal, Bahar is looking for around £500m to fund a future model line-up that will include a Elise, Elan, Esprit and Eterne cars.
Other reports circulating state that Genii Capital, the owner of the Lotus Formula One team, has shown an interest in buying the brand’s road-car arm. Also, more than one Chinese company has also shown interest.
– By: Omar Rana