Mercedes-Benz is teasing a new urban delivery van today with the release of three sketches. The drawings tease a new model called the Mercedes-Benz Citan, which is derived from ‘city’ and ‘titan.’
The goal of the Mercedes-Benz Citan is to offer a lower and more compact van for the market, boosting sales in a segment where the Stuttgart automaker already shines.
“Whereas the small vans segment was still a niche market in the mid-1990s, it has now grown to around 700,000 units in Europe,” the company said in a statement. “Mercedes-Benz Vans plans to gain a market share of four to five percent in this segment.
“We will take advantage of the trend toward city vans, which our brand will be able to exploit thanks to its attractively priced vehicles and the high quality of our products and services,” says Volker Mornhinweg, Head of Mercedes-Benz Vans. “Our typical Mercedes-Benz reliability, 24/7 service, and, last but not least, our great brand image are key selling points as far as our commercial customers are concerned.”
The Mercedes-Benz Citan will hit the Euro market in fall of 2012.
– By: Omar Rana