Video: Kia’s Super Bowl XLVI ad features Adriana Lima, Chuck Liddell, Motley Crue
Kia has released its ad spot for Super Bowl XLVI that will be shown during the big game on Sunday.
The commercial, titled ‘Drive the Dream’ the 2012 Kia Optima limited races through a Gen X couple’s wildest thoughts as they sleep – included in the dream is Victoria’s Secret Angel Adriana Lima waving the checkered flag at a speedway; an in-your-face Motley Crue concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros; and a fairy tale ending. Perfect.
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“With more than 100 million people watching the Super Bowl broadcast and millions more viewing content online around the world, Kia will once again deliver a memorable, one-of-a-kind campaign that entertains people before, during and after the game and leaves them wanting to see the Optima Limited fantasy again and again,” said Michael Sprague, vice president, marketing & communications, KMA. “We selected an eclectic group of celebrities and personalities for ‘Drive the Dream’ to enable us to tap into a diverse body of fan bases and leverage each talent’s expansive social media footprint.”
Check out the commercial after the jump along with 5 hours of Adriana Lima.
– By: Omar Rana