Video: Lexus GS 350 featured in company’s first Super Bowl commercial ever

Following a teaser released mid-January, Lexus has released its ‘The Beast’ commercial prior to its Super Bowl XLVI debut – it is also Lexus’ first-ever Super Bowl commercial.

The commercial shows the 2013 Lexus GS breaking free from being contained and shows how Lexus will be taking its vehicles towards a new direction.

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“The all-new Lexus GS is showcased in this ad because it’s the first model to feature the new look of Lexus and it’s also the first of nine new or updated models we’ll launch this year,” said Brian Smith, Lexus vice president of marketing. “This spot looks very different than anything Lexus has done before and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus.”

Hit the jump for the video.

Refresher: Power for the 2013 Lexus GS 350 comes from a 3.5 liter V6 engine making 306-hp at 6,400 rpm and a maximum torque of 277 lb-ft at 4,800 rpm. The engine is mated to a 6-speed sequential-shift transmission allowing it to go from 0 to 60 mph in 5.7 seconds with a top speed of 142 mph. 30 to 50 mph takes just 3 seconds. The Lexus GS also comes with the Lexus Drive Mode selector allowing for four driving modes including ECO, Normal, Sport S and available Sport S+. Prices start at $46,900.

– By: Omar Rana