The upcoming 2013 Cadillac ATS is a very important model to the brand and now General Motors plans on letting a few hundred million know how important it is during the Super Bowl next moth.
The commercial will be Cadillac’s first since 2007 and will showcase the new ATS sedan a full six months before it hits dealerships. Caddy spokesman David Caldwell said the spot will focus on the development of the car – most of which took place at the Nurburgring.
Caldwell said that GM decided to run the Cadillac ATS spots during the Super Bowl because it wants to attract a bunch of new young buyers to the sedan and show how that it is seriously committed to taking on the German sedans.
Click here for our original post on the Cadillac ATS.
Refresher: The 2013 Cadillac ATS sedan will go on sale later this year and will come with a choice of three engine units. The based model will carry a 2.0 liter 4-cylinder turbo engine making 270-hp and 260 lb-ft of torque. A 2.5 liter naturally aspirated 4-cylinder will also be available, making 200-hp and 188 lb-ft of torque. The top-of-the-line Cadillac ATS will be powered by a 3.6 liter V6 making 318-hp and 267 lb-ft of torque. Prices will be announced closer to launch.
– By: Omar Rana