Report: Chrysler considering eliminating Dodge Avenger, sticking with 200

The Avenger has had a rough life. Starting off as a less than stellar automobile, then changing into a not so terrible family sedan, the Avenger—despite drastic updates—has struggled to put its tumultuous past in the…past. And because of that, word is that the Chrysler Group may just drop the model entirely within the next three years.

Apparently, this is due to the fact that Chrysler is prepping to completely redesign the 200 in hopes that we would completely forget they even made the Sebring…or at least we hope.

“Chrysler Group will likely consolidate around one midsize car in the future,” Reid Bigland, head of the Dodge brand in an interview. “If we have two cars that are very similar, it does split dealer focus.”

Sounds like the Big Three have finally learned that badge engineering just doesn’t work. Earlier this week at the 2012 North American International Auto Show in Detroit, Dodge unveiled the Dart compact, which is the first vehicle off of Fiat’s new modular platform. It’s safe to assume that the next 200 will be based on this platform.

– By: Chris Chin

Source: AutoNews