Ford’s Detroit display to take you in the clouds for a cinema experience

Ford 2012 NAIAS Display

Ford plans on making a huge statement at this year’s Detroit Auto Show with a massive interactive display that doesn’t intend to be overlooked.

The display is designed to showcase Ford’s vision of what is next for in-car vehicle technologies, a vision based on trends that provide insight into consumer’s evolving needs. The Ford Living Connected Experience should prove to be a heavily engaging one, as it features five separate stations, each proving more information on the automakers technological future, including Living Green, Changing Population Demographics, and Emerging Technologies.

At the end of the Experience, visitors are invited on to an elevator, with seating for 12 that takes them 20 feet high into “the Cloud”. Inside, a 360-degree film is played as a visual showcase of Ford’s upcoming in-car technology.

If that isn’t quite enough for you, Ford also includes an augmented reality experience where visitors get to play trivia games to plan an “Escape”, experience the Mustang on the dyno, and even drive with Motorsports star Ken Block.

“We are constantly challenging ourselves to come up with new and exciting ways to engage our visitors from the moment they step foot on the Ford show stand,” said Darrell Bryja, director of Global Auto Shows and Events. “Auto shows offer us valuable time with customers to inform them of Ford’s newest products and technologies.”

Ford’s marketing plan is proving to be successful, and as the brand moves forward with its technologies, consumers are sure to catch on to the technological advancements being made. This year’s display at the auto show will also feature a Blue-Oval Card, the first-ever, which provides additional content at the show, and the ability to share the experience with friends and family. The card will also feature information on the upcoming Ford Fusion, which is scheduled for reveal on Monday January 9th during the Ford press conference.

– By: Alexandra Koken