Video: Hyundai launches interactive racing game billboard in Times Square

The New York Times Square billboards draw 1.5 million impressions a day in one of the world’s most iconic locations for exposing brands. Hyundai is taking advantage of the with a new interactive racing game billboard galled ‘Hyundai Race.’

Visitors to Times Square can play the high-quality racing game featuring the new Hyundai Veloster on the big screen and simulate real driving experiences.

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Click here for the Top 10 things you need to know about the Hyundai Veloster.

“Hyundai Race” is controlled by tilting a smart phone, just like turning the steering wheel when driving a car. Players can easily download the controller for “Hyundai Race” from the App Store. Then, by connecting to the free Hyundai WiFi network in Times Square, players can control their vehicle on the big screen just as if they were playing a racing game on their smart phone. When players finish the race, their score will appear on the billboard and show their ranking among other players.

Hyundai Race will be available in Times Square until the end of the year – so if you’re in the area – check it out.

Hit the jump for the video.

Refresher: Power for the 2012 Hyundai Veloster comes from a 1.6 liter GDI Gamma direct-injection gasoline engine making 138-hp and 123 lb-ft of torque. EPA estimated fuel-economy comes in at 28/40/32 mpg (city/highway/combined) with the six speed manual and 29/38/32 mpg with the DCT. Prices start at $17,300.

– By: Omar Rana