BMW i launches Apple iAd in Europe on foursquare and Mashable.com
BMW is exploring new advertising avenues via BMW i, the automaker’s e-mobility brand, to hit iPhone, iPod touch and iPad users by the millions through apps.
A European ad campaign will be run for England, Germany and France using iAd featuring the i3 and i8 concepts, with 3D interactions of the cars.
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The mashable.com project has been live since April and provides updates on a weekly basis for BMW i topics. This campaign will run through 2012, and can be found at http://mashable.com/global-innovation.
Foursquare, a popular sociall newtoring app that reaches 15 million users worldwide will be using 30 cities as ‘check-in’ sites that will provide information on the locations through the BMW i brand. More information can be located at http://www.foursquare.com/BMWi.
– By: Alexandra Koken
