An important car for Ford’s non-light truck side of the business, the all new 2013 Fusion will need to appeal sadly to the rental car industry, but also to those individuals interested in Ford’s midsize sedan. This time around, Ford will attempt to woo those cross shopping the Camry and the Accord with a smartphone/ereader app which Ford developed in conjunction with Moonbeam Studios.
The application will allow users to virtually test drive the new Fusion in a variety of environments, and as part of the driving experience, users will learn about new features in the upcoming Fusion. The car is set to be introduced at the 2012 Consumer Electronics show as the offical car of the show by Alan Mullay, Ford’s CEO and Gary Shapiro, CEO of the Consumer Electronics Association.
“We want to have an exciting and interactive way to build anticipation leading up to the reveal of the all-new Fusion,” said Samantha Hoyt, Fusion Marketing manager. “The app allows consumers to learn about the advanced technology and design of the car in a fun and easy-to-use way while reinforcing the transformative nature of the Fusion.”
It will also make an appearance at the 2012 Detroit Auto Show.
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The application will not be a static exhibit, instead, in the time leading up to the unveiling, daily video clips will be released as part of the app, revealing more and more about what the new Fusion has to offer. Naturally in today’s world of semi free social media marketing, the accomplishments and experiences between game users will be integrated with social media sites Facebook and Twitter.
– By: Sawyer Sutton