General Motors is giving some well-known social media personalities a Chevrolet Sonic and some money to drive the new subcompact around. In return, those individuals that receive the Sonic will have to Tweet, make YouTube videos or use Facebook to promote the new car.
Click here for our Top 10 things you need to know about the Chevrolet Sonic.
GM is teaming up with Klout, a service that rates and ranks a person’s ‘social influence,’ and then puts products into the hands of the digital influential.
Chevrolet will be paying Klout an undisclosed sum to arrange 3-day loans of the new 2012 Sonic to people with a ‘Klout-score’ of at least 35. GM previously teamed up with the company to promote the Volt.
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“It’s effective for getting out the message,” said Cristi Vazquez, a Chevrolet spokeswoman. “One of the things we’ve found is that the best way to get people to change their perception about our company is to get them behind the wheel.”
20 Klout members drove the Volt and generated about 2,000 tweets about the plug-in hybrid.
GM has so far sold 10,035 units of the 2012 Sonic, 4,496 of which were sold in November.
Refresher: The 2012 Chevrolet Sonic is available in a sedan and hatchback variant. The standard engine on the 2012 Sonic is a 1.8L DOHC inline 4-cylinder unit making 135-hp and 125 lb-ft of torque, while an optional 138-hp 1.4L turbocharged inline 4-cylinder is also available. Prices start at $14,495 for the 2012 Chevrolet Sonic LS Sedan ($15,395 for the Chevrolet Sonic LS Hatchback), which is powered by a 1.8L Ecotec making 128-hp. Prices top out at $17,295 for the LTZ Sedan and $17,995 for the LTZ Hatchback. Prices start at $14,495.
– By: Omar Rana
Source: Automotive News