NISMO to expand its role in Nissan’s mainstream road cars

Nissan’s in-house tuning arm, Nismo, is ready to take over the company’s lineup. The Japanese automaker announced today that Nismo will now be taking tuning and performance expertise learned on the racetrack to Nissan road cars.

“Nismo adds even more excitement and innovation to Nissan products. We now plan to inject that style and excitement into other models in the Nissan range,” says Shoichi Miyatani, President of Nismo.

Nismo already offers performance packages for the Nissan GT-R and a complete Nismo variant of the 370Z. The tuning department now aims to become more synonymous with performance and sports variants of mainstream Nissan models.

The new Nissan Juke Nismo Concept shown yesterday provides a hint of what the future might bring.

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“The time is now right to let ordinary drivers experience what our racing drivers enjoy every time they head out onto the track. We aim to bring Nismo’s passion and focus on driving excitement to mainstream models, and the Juke Nismo Concept shows what we can do,” said Nissan CEO Carlos Ghosn.

As a part of the expansion Nismo will open its global headquarters in Tsurumi, Yokohama in 2013.

– By: Omar Rana