Bose engineers took thousands of sound measurements to offer premium sound in Buick Verano

The new Buick Verano may be the smallest and cheapest Buick but it is doing all it can to make sure you understand that it is a luxurious vehicle. While GM engineers did a lot to give the 2012 Verano luxury sedan one of the quietest interiors in the segment, Bose engineers stepped in to do the quite opposite.

“Verano is the perfect setting for music-lovers to enjoy their favorite recordings on the road, because its interior is well-insulated from outside noises, letting the Bose system shine,” said Chuck Russell, Verano vehicle line director. “Verano owners will be amazed by how great the Bose system sounds on the road, even at low volume.”

The optional 7-channel, 9-speaker Bose audio system started life with a ‘Clean Sheet’ approach. Meaning, Bose engineers completely analyzed the car’s interior before tuning and equalizing the system.

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“There is an art and a science to designing a great vehicle sound system,” said Joe McCabe, Bose audio systems engineer. “Acoustic measurements are an essential starting point, but it also takes a human approach to fine-tune a premium system like the one in the Buick Verano.”

The nine-speaker Bose sound system is standard on any leather-appointed 2012 Verano and is a $595 stand-alone option for other trim levels.

Refresher: The 2012 Buick Verano will be offered in three trim-levels with the top model carrying an MSRP of $26,850. All models of the 2012 Verano are powered by an Ecotec 4-cylinder engine making 180-hp and 171 lb-ft of torque. Mated to a 6-speed automatic transmission, the 2012 Buick Verano will run from 0-60 mph in 8 seconds and should estimate 31 mpg on the highway. Prices start at $23,470.

– By: Omar Rana