Ford to reveal 2013 Escape through Zynga’s Words With Friends
Zynga’s Words With Friends online social game is one of the most addicting pass-times in the world right now – I’ll even admit that I play it everyday. FoMoCo is taking advantage of the popularity of the game and will team up with Zynga to reveal the all-new Escape through the game on Nov. 15.
Fans of the game will be able to participate in a bigger version of the game on Tuesday. Players across the United States will be able compete against actress Jenny McCarthy and in the process will get a chance to unveil the new 2013 Ford Escape.
“By revealing the new Escape through a popular social game like Words With Friends, Ford is able to expand its reach beyond traditional social channels to mobile platforms that engage a broader audience,” said Matt VanDyke, director, U.S. Marketing Communications for Ford. “This will be the first of a series of social gaming initiatives that are integrated into the launch of the Escape next year.”
The game will take place at Hollywood and Highland in the Los Angeles area, and will also be live-streamed at www.Facebook.com/fordescape and www.livestream.com/ford so fans at home can play along.
The partnership with Zynga is the first time an automaker has revealed a vehicle through a social game. The Words With Friends collaboration is the first in a series of social gaming projects that will be launched as a part of Escape Routes. Escape Routes is a new online, interactive reality series featuring the all-new Ford Escape.
– By: Omar Rana