The fastest moving half-ton pick up is also selling the fastest, as Ford dealers are having a tough time keeping the Raptor in stock.
Last year, Ford rolled 7,085 Raptors off dealer’s lots, and sales have been growing since. Through October this year, 8,105 Raptors have been sold, leaving dealers with little inventory, as the pickup only spends about 16 days, on average, in showrooms.
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Ford originally debuted the Raptor with a price tag of $38,995.00 for 2010. For the 2011 model year, the automaker upgraded the standard motor to the popular 6.2-liter V8 that makes 411-hp, along with the SuperCrew Cab variant, causing prices to climb along with the demand. Sticker price for the 2012 F-150 SVT Raptor Super Cab start at $43,565, and $46,465 for the SuperCrew Cab.
To keep up with consumer interest, Ford has increased production for the 2012 model from two units per hour to three.
– By: Alexandra Koken
Source: Inside Line