Ford will continue its tradition of using high-profile racing events to show off its new vehicels, only this year with a new twist. The Dearborn company will feature the 2013 Police Interceptor Utility (Explorer) and Sedan (Taurus) during the Ford Championship Weekend races.
The Police Interceptors will be released in 2012, and will appear for the first time on the NASCAR circut.
Ford has been the predominant brand for police vehicles for 15 years, and continue the tradition with the new Interceptors. The new models were created with a top of the line powertrain, technology and safety innovations.
Ford has also made the first Utility vehicle ready for pursuit, which will also be racing during the Ford Championship Weekend. Both the sedan and the utility will be pacing the races.
In the past, Ford has been the first to bring a Hybrid to pace at the NASCAR races with the Fusion Hybrid, and the brand has featured the 2011 Explorer SUV and the Mustang GT 5.0-liter V-8 as pace cars.
“Using our new range of Ford products to pace signature events like Ford Championship Weekend is an important part of our marketing strategy,” said Jamie Allison, director, Ford Racing. “We’re thrilled that we’re able to help launch the new Police Interceptors at Ford Championship Weekend, and know that the fans will be excited to see these unique vehicles performing out on track.”
– By: Alexandra Koken