2011 LA Preview: Buick LaCrosse GL Concept captures the essence of luxury

While Buick is considered a luxury brand, we wouldn’t put it up there on the top next to Cadillac, BMW, Mercedes-Benz, Audi or Lexus. The brand mostly competes with the likes of Volvo and Acura when it comes to the luxury market.

However, at the 2011 LA Auto Show, GM designers will capture the essence of Buick luxury with the new LaCross GL Concept. For ultimate luxury, designers worked with a palette of trims including cabernet red, dark cocoa brown and caramel chocochino. The seats of the Buick LaCrosse GL Concept, designers picked a French-stitched premium leather seats. There is also a touch of suede for the headliner.

“Every surface in the interior of the LaCrosse GL has been crafted with the knowledge that Buick customers enjoy the finer things in life, but don’t need to flaunt it,” Magdalena Kokoszynska, creative designer on LaCrosse GL said.

The exterior of the LaCrosse GL Concept is colored in red with brushed and tinted chrome accents on the grille, door handles and deck lid, as well as around the windows, taillights and headlights.

“The LaCrosse GL concept expresses Buick’s distinctly human kind of luxury – one that is as warmly inviting as it is elegant and refined,” said David Lyon, executive director of design. “The design cues that already distinguish the production LaCrosse – such as the premium leather-upholstered seats, ice blue ambient lighting and soft touch surfaces – are amplified in the GL and serve as inspiration for future Buick models.”

– By: Omar Rana