Chevrolet Cruze is GM’s shining star, reaches 1 million sales
Chevrolet, which celebrated its Centennial yesterday is saying thanks a million – no really, we’re serious – the brand is saying thanks a million to buyers of its Chevrolet Cruze. The compact sedan, which was launched in North America in 2010, reached 1 million in sales this week worldwide.
Click here for our review on the Chevrolet Cruze.
In its first 12 months on sale, the Cruze ranked 10th among all U.S. vehicles sold. The production plant in Lordstown, Ohio has been running three shifts plus overtime Saturdays since late spring. Not to mention, it still has still difficulty meeting consumer demand.
Between October 2010 through September 2011, the Cruze cruised its way to the top 10 with a total of 211,503 units sold.
“I can’t think of a better birthday present,” said Chris Perry, vice president, global Chevrolet marketing and strategy. “Cruze’s combination of style, comfort, fuel-efficiency and safety is a hit across the globe. Our customers know a winner when they drive it.”
Click here for more news on the Chevrolet Cruze.
The compact sedan has helped the bow-tie brand bring in new buyers. So far this year, 42% of all Cruze buyers in the U.S. traded in a non-GM vehicle, with the Honda Civic, Ford Focus and Ford Taurus being the top traded in cars.
The Cruze is sold in more than 100 countries and is Chevrolet’s top-selling nameplate.
– By: Omar Rana