Video: Chevrolet celebrates 100th birthday

Chevy 100, An American Story

100 years is a very long time and today Chevrolet is celebrating its 100th birthday. The bow-tie brand is celebrating by recognizing the people that made Chevrolet the successful global brand it is today and is also offering dealer promotions in hometowns across the United States, starring in a feature-length documentary, and inviting fans to share their Chevrolet memories online.

“We understand Chevrolet is more than a brand – it belongs to everyone who owns, designs, builds, sells or loves Chevrolets,” said Chris Perry, vice president, Chevrolet global marketing and strategy. “The past 100 years wouldn’t have been possible without millions of people who have each made Chevrolet a part of their life’s journey.”

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries.

Congrats Chevy.

Hit the jump for the video.

– By: Omar Rana