MINI just launched an all new marketing campaign only Manhattan could handle to promote the latest MINI Coupe.
A giant rocket with the MINI Coupe attached to it has been placed at 14th St and 9th Ave through November 1st to highlight this being the fastest MINI yet, with the tag line “Hold On.” If the rocket wasn’t enough, four representatives in space suits will be handing out freeze-dried ice cream, buttons marked “Prepare for Launch”, and information on the vehicle.
MINI will also be featured in the 80,000 strong Village Halloween Parade that runs up 6th Ave from Spring St, with two Coupes, the space men, and extra MINI representatives passing out more of the promotional items. Apart from the rocket display, the parade by itself will reach 2 million people.
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Refresher: The 2012 Mini Coupe is powered by a 1.6 liter 4-cylinder making 122-hp at 6,000 rpm and 118 lb-ft of torque at 4,250 rpm. 0 to 62 mph comes in 9 seconds with a top speed of 127 mph. Prices for the 2012 Mini Coupe start at $22,000. The 2012 Mini Cooper S Coupe, which starts at $25,300, is powered by a 1.6 liter 4-cylinder with a twin-scrool turbocharger making 184-hp at 5,500 rpm and 192 lb-ft of torque between 1,600 – 5,000 rpm. 0 to 62 mph comes in 6.9 seconds with a top speed of 143 mph. The top-of-the-line 2012 Mini John Cooper Works Coupe starts at $31,900 and is powered by a 1.6 liter twin-scroll turbocharged 4-cylinder engine making 211-hp at 6,000 rpm and 192 lb-ft between 2,000 and 5,100 rpm. 0 to 62 mph comes in 6.4 seconds with a top speed of 149 mph.
– By: Alexandra Koken