Report: Nissan to be patient with the Titan pickup

Nissan ins’t in a hurry top offer a new full-sized Titan pickup. The company’s new chairman of the Americas says that the Japanese automaker is prepared to stick it out for years.

“We’re going to need two or three cycles to be as professional as the people who have been doing it for 50 or 60 years,” says Colin Dodge, who became chairman of Nissan Americas in June. “We still think we can do well in that segment,” he said. “The first go in the segment wasn’t perfect by any stretch of the imagination.”

The next Nissan Titan is expected to debut sometime in 2013, two years behind the originally scheduled date.

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Dodge said that the Titan has been hurt by offering only one powertrain option – a 5.7 liter V8 making 317-hp – of course, that doesn’t help with returning strong fuel-economy figures.

So far this year, Nissan has sold about 15,348 units of the Titan. Sales peaked in 2005 at 86,945.

– By: Omar Rana

Source: Automotive News