Hyundai maintains No.1 spot on KBB’s brand loyalty list

Kelley Blue Book has announced its Brand Loyalty list and Hyundai has maintained its No. 1 spot on the list for Q3 2011, marking its second consecutive quarter on top.

For Q3 2011, Hyundai’s brand loyalty was at 48 percent, with Toyota nearly closing in at 47.9 percent and Subaru at 45.9 percent.

The top five was closed off by Kia in the fourth spot at 45.3 percent and Ford in fifth at 45.2 percent.

“Hyundai owners truly love their cars, so it’s no surprise that their support has pushed us to the top of kbb.com’s brand loyalty rankings,” said Scott Margason, director, Product Planning, Hyundai Motor America. “From all-new models like the 40 mile-per-gallon 2012 Veloster, to popular models such as Sonata, Elantra and Accent, we continually offer our customers more reasons to remain loyal to our vehicles and our brand.”

KBB said that while Hyundai continues to lead in brand loyalty, it dropped 4.4 percent from the pervious quarter.

“Hyundai’s decline can be attributed to cooled interest in the Sonata and Elantra models,” KBB said in a statement.

– By: Omar Rana