BMW of North America announced today that it has teamed up with the Big Ten Conference to become the official luxury car of the oldest Division I college conference in the United States. The partnership between the two will run for the duration of the 2011-2012 sports seasons covering football, men’s and women’s basketball, baseball and Olympic sports programs.
“As part of the program, BMW will create vehicle displays at select events and establish a ‘Preferred Parking Promotion’ for BMW owners, providing reserved parking access for several Big Ten events including the football championship game and men’s basketball tournament,” BMW said in a statement.
“The Big Ten is a great conference and home to some of the country’s top universities,” said David Lee, Sales and Marketing Manager, Central Region, BMW of North America. “Big Ten schools pride themselves on academic excellence and we look forward to working together to make this partnership a success.”
Of course, BMW will throw up signage and messaging that will be featured at Big Ten arenas.
– By: Omar Rana