Low supply continues to hamper 2012 Ford Focus sales

We reported yesterday that the Chevrolet Cruze continues to sell out the competition on a monthly basis. While much of that can be attributed to the Cruze being a better option than the other C-segment car’s on the market, one thing holding the Ford Focus back is supply.

Ford sales were of 12.4 percent form a year-ago to 14,093 in August. That number is based on a 26 selling day vs. 25 in 2010. Chevrolet sold a total of 21,807 units of the Cruze.

Deliveries of the Ford Focus started slow this year with just 9,014 hitting dealers in January. Inventory starting building up in supply with sales reaching as high as 22,303 units in May. But volume continues to hamper the Focus’ sales.

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Ford’s top U.S. sales analyst, George Pipas says that supply, not demand, remains the issue.

“In the month of July, we had 5,500 Focuses on the ground,” Pipas said. “That’s a very low inventory position that was exacerbated by our normal (production) shutdown the first two weeks of July.

– By: Omar Rana

Source: WardsAuto