LG Electronics picks 2012 Ford Focus as brand ambassador
LG Electronics USA has selected a brand ambassador and it’s not a human. The electronics giant said yesterday that it has selected the 2012 Ford Focus as its ‘LG Brand Ambassador.’ LG will receive a fleet of 200 For Focus hatchbacks to take the roads in creatively wrapped LG’s famous log and ‘Life’s Good’ slogan.
“We selected the Focus based on its striking design, fuel economy and functional flexibility,” said James Fishler, senior vice president, Go-to-Market Operations, LG Electronics USA. “Its SYNC hands-free technology also enables us to communicate with our team in a safe way. In all, the Ford Focus attributes resonate with our brand attributes of stylish design and smart technology, making it an easy choice.”
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LG Brand Ambassadors are dedicated teams that work with consumer electronics and appliance retailers, assisting with consumer education programs, sales associate training and merchandizing.
Refresher: The 2012 Ford Focus is powered by 2.0L DOHC inline 4-clyinder unit with twin independent variable camshaft timing (Ti-VCT), direct gasoline injection and E85 flex fuel capability. The engine produces 160-hp and 146 lb-ft of torque. With the SFE (Super Fuel Economy) package, the Focus delivers an EPA-certified fuel-economy rating of 28/40 mpg (city/highway). The 2012 Focus is offered in S, SE, SEL and Titanium trim-levels with prices starting at $16,270.
– By: Omar Rana
