Chrysler and Wal-Mart working on a promotion on Ram brand

2011 Dodge Ram Laramie Longhorn

Chrysler will be doing a different take with the advertising of the Ram line. Over the following months, the Auburn Hills make will start taking their Ram advertising to Wal-Mart stores across the country.

“We recognize the alignment between truck buyers, the hunting/fishing lifestyle and Wal-Mart,” said Marissa Hunter, head of Ram advertising. “We are working on promotion that brings all three together.”

Specific details as to what Chrysler and Wal-Mart will be doing with the Ram promotion have yet to released.

“The role of these spots is twofold. First, continue to create overall awareness about the capability of the full Ram lineup. Second, do so in a manner that inspires consumers to think differently about the Ram Truck brand.”

– By: Chris Chin

Source: Automotive News

Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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