General Motors is doing well to expand their offerings globally. And just recently, the General has just announced that they’ll be planning on expanding their OnStar on-board interactive service and roadside assistance.
OnStar entered one of GM’s largest markets in 2009, by introducing themselves in China where Buick’s are extremely popular. Now, OnStar now wants to expand in the Middle East and Latin America while other markets are also being studied.
However, even though OnStar has been in China for a couple years now, OnStar faces some challenges for expansion because the typical operator in the growing Asian country doesn’t have a car. So General Motors is looking into an employment process that offers the operators a company car, which will also help demonstrate the service, said Linda Marshall, OnStar’s president.
The other challenges are language barriers since there are many different dialects that can be found regionally in China and other countries as well. That said, OnStar would need to go above and beyond to make sure that they hire the right people in the right region to make sure that communication by the OnStar operator and the driver is well-established, especially in the event of an emergency.
– By: Chris Chin
Source: Automotive News