BMW AG held onto its position as the world’s top-selling premium brand last month after worldwide sales of the core brand increased 7.1 percent to 108,721 units. That puts BMW ahead of Audi, whose sales were up 16 percent to 106,000 in July and Mercedes-Benz whose sales were up 2.7 percent to 100,391.
A total of 129,094 BMW, MINI and Rolls-Royce brand automobiles were sold worldwide last month. That compares to 119,992 units in July 2010.
“We have just reported the most successful July sales ever and we are well on our way to achieving our recently announced target of over 1.6 million vehicles in 2011, the best ever sales result for the BMW Group,” said Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing. “We are clearly benefitting from a very attractive product line-up which is finding success with customers right across the globe.”
In the US, BMW delivered 27,120 units, up 11.7 percent from the same period in 2010.
– By: Omar Rana
Photo Copyright © Omar Rana – egmCarTech.