The SUV is Back: Dodge launches 2011 Durango ad campaign, takes stab at Ford Explorer

August 5, 2011May 21, 2012 Omar Rana 2011, Advertising, Commercials, Crossovers, Dodge Durango, Durango, Explorer, Ford Explorer, SUVs

Chrysler AG has just unveiled a series of new commercial TV spots for the new 2011 Dodge Durango. Several of the new spots have began airing this week with the overall theme that “the SUV is back.”

“In all of our advertising campaigns, we look for creative solutions that entertain the audience, capture the essence of each of our individual brands, and showcase our competitive advantages,” said Olivier Francois, Lead Executive for Marketing, Chrysler Group LLC. “With bold and creative treatments characteristic of the Dodge brand, the new ads prove the point that Durango can go head-to-head with the competition and always come out the winner.”

The first of the TV spots begins with the title “Long Lost Performance,” which is the first message that will help convey that Dodge is back to making a solid competitor to the SUV crowd and they have.

Click here or more news on the Dodge Durango.

“With its perfect blend of fuel efficiency and driving dynamics, spacious seating for seven, and best-in-class power and towing capacity, no other sport utility on the road compares with the all-new Dodge Durango,” said Reid Bigland, President and CEO – Dodge Brand, Chrysler Group LLC.

To have a look at the new television ads, check them out after the jump and enjoy the little shots taken at the 2011 Ford Explorer.

Refresher: Power for the 2011 Dodge Durango comes from two engine choices. Standard is Chrysler’s 290-hp 3.6L Pentastar V6 and optional is the 360-hp 5.7L HEMI V8 with fuel-saving, Multi-displacement system (MDS) 4-cylinder mode. The Pentastar V6 has a towing capacity of 6,200 pounds while the V8 can pull 7,400 pounds. Prices for the 2011 Dodge Durango start at $29,195.