Things are getting a little heated as competition grows between the Big Three American automobile manufacutreres, but more specifically between Ford Motor Company and General Motors.
A new book documenting the recent fall and rise of the American automobile industry is out. Called “Once Upon a Car – The Fall and Resurrection of America’s Big Three Auto Makers – GM, Ford and Chrysler,” the book was written by New York Times Detroit’s Bureau Chief Bill Vlasic.
Within the pages, readers would find some interesting quotes by Jim Farley, Ford’s vice president for global marketing, sales and services in which he says: “I’m going to beat Chevrolet on the head with bat. And I’m going to enjoy it, I hate them and their company and what they stand for,” Farley is quoted. “And I hate the way they’re succeeding. Ford is back because people trust us. And that is a powerful message.”
Farley himself has yet comment on the situation himself. But after the discovery of the quote, Farley called GM’s chief marketing officer Joel Ewanick himself to address the quote.
“I’m disappointed with the statement because no one respects the competition more than Jim Farley,” he said. “I talked to the people at Chevrolet, and I told them how much I respect what they’ve done, and that’s what I am willing to say.”
-By: Chris Chin
Source: Detroit News