Report: Lexus to take on BMW and Mercedes with aggressive design, better handling
Lexus has been struggling in keeping its luxury sales crown against BMW and Mercedes-Benz and has slipped behind the two German brands. However, in the next few years, Lexus will focus on coming back with a redesigned and re-engineered lineup.
By spring of 2013, the passenger-car lineup of Lexus – including the GS, ES, IS and LS – will be completely redesigned and re-engineered.
One of the main obstacles Lexus executives and engineers in the company say they face is removing some of the numbness from Lexus handling without losing the floaty freeway ride that buyers expect. Heck, we’d be happy with a tighter handling Lexus.
Lexus will also start employing the aggressive design language it showed at the 2011 New York Auto Show with the Lexus LF-Gh Concept.
The 2012 Lexus GS 350 will be unveiled later this month.
– By: Omar Rana