Alfa Romeo won’t make full return to U.S. until late 2013

Alfa Romeo 4C

In 1995, Alfa Romeo decided to kill the brand in the United States due to slow sales and a reputation for poor quality. However, in 200, then Fiat Group CEO Paolo Cantarella said that the brand will return to the United States in 2003 as a part of Fiat’s ill-fated alliance with General Motors. Well, it never happened.

Alfa Romeo will now be returning under new Fiat Group CEO Sergio Marchionne in late 2012. However, a full return isn’t scheduled until the end of 2013.

In late 2012, Alfa Romeo will start selling a few units of the Alfa Romeo 4C coupe in the United States. That will be followed by a compact crossover in mid 2013 along with theΒ mid-sized Giulia sedan by the end of 2013 at the earliest.

So yes, Alfa’s return to the United States has been 10 years in the making.

Alfa Romeo 4C Concept:

Alfa Romeo 4C ConceptΒ Alfa Romeo 4C ConceptΒ Alfa Romeo 4C ConceptΒ Alfa Romeo 4C Concept

– By: Omar Rana

Source: Automotive News