Pandora expands internet radio into Scion and Fords

We bet Sirius satellite radio is shaking in their boots from that headline. Popular internet radio service Pandora has just announced that it is expanding the availability of its service into Scion vehicles and is expanding its relation ship with Ford where the service will be available in 10 Ford vehicles and two Lincoln vehicles.

“Currently, Pandora has in-vehicle integrations with BMW, Ford, Mercedes-Benz, MINI and Scion,” Pandora said in a statement. “Additional automotive manufacturers who have announced plans to integrate Pandora into their vehicles include Buick, Chevrolet, GMC, Hyundai and Toyota.”

Pandora is also available in popular aftermarket automobile radios made by Alpine Electronics, JVC, Kenwood and Pioneer, with additional radios from Sony coming soon.

“Our goal is to allow people to personalize their radio experience anytime, anywhere,” said Executive Vice President of Business Development Jessica Steel. “Nearly 50% of radio consumption happens in the car, so it’s a natural venue for Pandora. We want to make the experience as easy in the car as it is at home, at the office, and on a mobile phone.”

– By: Omar Rana