Ford Sync to take on GM’s OnStar with live operators


In a move to attack General Motors’ OnStar service, Ford announced today that it is beta testing an “Operator Assist” feature for the cloud-based network of Sync services. The features will give users complimentary access to a live operator for help with business searches and address entry for turn-by-turn directions.

“Operator Assist is currently in a beta test trial phase and being offered as a complimentary feature for registered users of SYNC Services,” Ford said. “No additional software or hardware is needed.”

“Ford is committed to continuously improving the ownership experience and delivering the level of connectivity that customers want,” said Doug VanDagens, director, Ford Connected Services Solutions Organization. “By leveraging what’s available in the cloud, we continue to innovate and improve our customers’ experience without having to touch the vehicle or inconvenience the owner.”

Ford said that about 70 percent of calls to SYNC Services are for business searches and/or directions. The Sync services provide access to more than 14 million business listings.

– By: Omar Rana