Inventory is becoming an issue for Audi, which set a sales record last year with 101,629 sales in the United States. This year, Audi’s CEO Rupert Stadler expects sales to increase by 10 to 20 percent and says that the number could pass 150,000 units by 2015.
For that reason, Audi has decided to build a vehicle assembly plant in North America and is considering adding an engine and transmission plant.
Rupert said that Audi is completing details of the plant and that all decisions will be made within three years.
“It is totally clear that we need new production capacity in the U.S.,” Stadler said in an interview here. “The question only is when.”
Audi also wants to double its new-car sales under the brand’s Strategy 2020 plan.
“Encouraged by our successful course over the past few years, we want to sell more than 2 million cars a year by 2020,” Stadler said.
On global scale Audi’s lineup will increase from 38 models in 2011 to 42 in 2015 and 50 by 2020.
– By: Omar Rana
Source: Automotive News