The new 2011 Ford Explorer is a big hit for FoMoCo. The Dearborn automaker has sold more Explorers so far this year than it did in all of 2012.
The biggest gamble for Ford when it came to redesigning and revamping the popular SUV was when it decided to build the model as a car-based crossover with a smoother ride instead of a true SUV. Well, it seems like that gamble paid off.
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The 2011 Ford Explorer is now one of the fastest-selling models in FoMoCo’s lineup and averages just 11 days on dealer lots before they are sold.
Last year, FoMoCo sold a total of 60,687 units of the Explorer. However, sales last week for 2011 reached 64,000 and buyers are cashing out an average of $37,000 for a high-end trim model. That’s about $5,000 more than the average price paid for last year’s model.
Refresher: Power for the 2011 Ford Explorer comes from a 3.5L Ti-VCT V6 engine making 290-hp and 255 lb-ft of torque. The engine is mated to a 6-speed automatic transmission or the optional 6-speed SelectShift automatic. Ford will also offer an 2.0L inline 4-cylinder turbocharged and intercooled EcoBoost engine making 237-hp and 250 lb-ft of torque. Also mated to a 6-speed automatic, the EcoBoost Explorer is expected to deliver a 30 percent increase in fuel-economy. The 2011 Explorer will hit dealerships with three trim levels including base, XLT and Limited. Prices start at $28,190.
2011 Ford Explorer:
– By: Omar Rana
Source: Detroit News