Although the Fiat 500 was slow to start with sales, last month was the car’s best month yet. So far, 3,141 units have been sold, half of which rolled off the lot in May alone. But Chrysler is looking to do better than double its sales by 2014, with a goal of 2.8 million.
One notable sale was to Robert Latimer, which may help reach a broader audience, since he is a Columbus, Michigan resident, and Chrysler retiree. Also working in the brand’s favor is that with the recent boost in sales, people are seeing the car on the road more.
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July 4th will also mark the launch of the Fiat’s new marketing campaign, inspired by the original release on the same date in 1957.
On the downside, although there are plans to open 60 stores by the end of the year, Chrysler only has 70 that are currently open. That still doesn’t measure up to the hundreds of showrooms most brands have.
Refresher: Hitting dealerships in spring 2011, the North American version of the Fiat 500 is powered by Fiat’s 1.4L in-line 4-cylinder engine featuring MultiAir technology. The system delivers an increase in power up to 10 percent and a reduction in fuel consumption and emissions up to 10 percent when compared to competitor engines. Prices for the Fiat 500 will start at $15,500.
2011 Fiat 500 (North America):
– By: Alexandra Koken