A group known as Saudi Women for Driving are campaigning for an end to Saudi Arabia’s ban on driving by women by calling on Fuji Heavy Industries Ltd.’s Subaru cars unit to pull out of the kingdom until the prohibition is lifted.
“More than 1,000 people an hour are signing a new viral Change.org campaign created by a coalition of leading Saudi Arabian women’s rights activists calling on Subaru to stop selling cars in the oil-rich kingdom until a ban on women driving is lifted,” the group said in a statement.
“While Subaru is marketed heavily at women, your company is simultaneously making hundreds of millions selling your cars in the only country on earth where women aren’t allowed to drive,” the Saudi women’s coalition wrote to the car manufacturer. “We write to you with a simple request: that Subaru publicly pledge to pull out of Saudi Arabia until such time as women are allowed to drive.”
Why is the Saudi Women for Driving group only going after Subaru? Well, they’re not. They plan on launching a similar campaign against a number of other automakers, but decided to target Subaru first due to the company’s heavy marketing of the Subaru brand to women.
More than 150,000 people in 156 countries have joined Saudi Women for Driving campaigns on Change.org. The petition currently has 51,001 signatures.
– By: Omar Rana