Nissan to introduce a new vehicle every 6 weeks for the next 6 years

Nissan Ellure Concept

Nissan yesterday announced a new business plan called ‘Nissan Power 88′ that will be effective immediately for fiscal years 2011 to 2016. The focuses on two goals for the Japanese automaker including “achieve a global market share of 8% and increase its corporate operating profit to a sustainable 8%” during the specified period.

“Nissan Power 88 is a demanding business plan, but our company has a proven track record of achieving challenging objectives,” said CEO Carlos Ghosn.

Some interesting points from Nissan’s press release about ‘Power 88’:

  • Nissan’s extended new product plan will deliver, on average, an all-new vehicle every six weeks for six years. The company’s global portfolio will have 66 vehicles and will cover 92% of all markets and segments.
  • Nissan will introduce more than 90 new, advanced technologies, averaging 15 per year.
  • The Infiniti premium brand will grow from its 2010 sales level of 150,000 vehicles to 10% of global market share among luxury brand segments, a level today that would represent 500,000 vehicles.* Infiniti will be present in more than 70 markets with a product range of at least 10 vehicles.

Keep in mind that these goals are going to be targeted on a global level.

– By: Omar Rana