45% of Ferrari customers still picking Rosso red

Ferrari 458 Italia

When most people think of a Ferrari, they think of it in red. So much so, that 85 percent of the new Ferrari’s in the early 1990’s wore the hot shade.

A few decades earlier Pierto Ferraro entered a brand new Ferrari 250 GTO into the 1962 Targa Florio, with a also brand new coat of brown, and landed first place in the GT class. After the race, the car was returned to its original color.

Ferrari is now working with a two toned look, which is proving to be successful. Buyers are selecting the look more so than ever. Forty-five percent of Ferrari clients, however, are continuing to opt for Rosso.

– By: Alexandra Koken

Source: CARandDRIVER