When most people think of a Ferrari, they think of it in red. So much so, that 85 percent of the new Ferrari’s in the early 1990’s wore the hot shade.
A few decades earlier Pierto Ferraro entered a brand new Ferrari 250 GTO into the 1962 Targa Florio, with a also brand new coat of brown, and landed first place in the GT class. After the race, the car was returned to its original color.
Ferrari is now working with a two toned look, which is proving to be successful. Buyers are selecting the look more so than ever. Forty-five percent of Ferrari clients, however, are continuing to opt for Rosso.
– By: Alexandra Koken