Mark your calendars – Daimler AG plans to decide the fate of Maybach by July 1. On the plate are two options – killing the slow-selling uber-luxury brand or partnering up with Aston Martin to produce a second generation model.
Speaking at an event in Stuttgart, Germany last week, CEO Dieter Zetsche said “there is a higher likelihood to come to a positive decision” for a next-generation Maybach if the company can partner up with another automaker.
Zetsche said that it has not approached any other potential partner besides Aston Martin. He said that a concept for the second-generation Maybach has been produced and a final decision is pending. He said that Daimler made the mistake of investing more than $1 billion on the development of Maybach, which “was not a good investment for a small-volume vehicle.”
Last year, Maybach made 157 cars, according to IHS Automotive. 63 were sold in the United States.
What are your thoughts? Should Daimler kill Maybach or keep it going? Cast your vote in the poll below.
– By: Omar Rana