The Sims 3 is the world’s most popular life simulation game, and the Ford Focus has just joined its virtual world. It will be included in the Focus Neon Nights package available in eight different colors for the 2012 model.
This package marks the seventh time The Sims has featured the Focus, and with good reason. Steve Seabolt, vice president, Global Brand Partnerships at Electronic Arts comments “Over the years, more than 8 million Ford models have been downloaded by players who have demonstrated in numbers and verbal feedback that they love and appreciate Ford vehicles. Self-expression is a key personality trait of Sims players; a car like the new Focus that has a lot of personality is perfectly in sync with what resonates.”
Also included in the package is a multitude of related items, including one each of male and female Ford branded t-shirts, a high-end stereo, and a set of neon lights.
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The purpose behind having the Focus in the game is part of a marketing strategy to hit a niche group of consumers, assist in determining vehicle popularity, and raise awareness for the brand. This is an effective move given the games popularity.
Other Ford models have been released in previous versions of the game, and research done by EA shows that 28 percent of Sims players drive Fords in their real lives.
Refresher: The 2012 Ford Focus is powered by 2.0L DOHC inline 4-clyinder unit with twin independent variable camshaft timing (Ti-VCT), direct gasoline injection and E85 flex fuel capability. The engine produces 160-hp and 146 lb-ft of torque. With the SFE (Super Fuel Economy) package, the Focus delivers an EPA-certified fuel-economy rating of 28/40 mpg (city/highway). The 2012 Focus is offered in S, SE, SEL and Titanium trim-levels with prices starting at $16,270.
2012 Ford Focus:
– By: Alexandra Koken