Jaguar to adopt alpha-numeric badging style

According to Jaguar boss Adrian Hallmark, the brand is looking to overhaul its badging to a more logical alpha-numeric hierarchy instead of the old XJ-based naming scheme.

“If you know us, you understand our badging. Otherwise it’s confusing,” said boss Adrian Hallmark.

You can expect to see the first changes in the next couple of years.

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Click here for more news on the Jaguar C-X75.

A joke going around at recent C-X75 press event was the idea of naming the production version of the supercar in the same style as the XJ220. The 220 in the name would stand for the C-X75’s top speed in mph. However the C-X75 will have a top speed of 205 mph, but in kilometres per hour, 205 mph translates to XJ330, which sounds a lot faster than the C-X75 really is.

The production version of the Jaguar C-X75 has been confirmed. Only 250 units will be made.

– By: Omar Rana

Source: AutoCar