Volkswagen today rolled out its ‘Think Blue’ initiative in the United States. The program aims at encouraging eco-friendly mobility and progressive ideas for responsible action in everyday life. The launch goes hand-in-hand with the partnership between Volkswagen and the Museum of Modern Art (MoMA) in New York as well as tomorrow’s inauguration of the Volkswagen plant in Chattanooga, Tennessee .
“Think Blue.’ bears witness to our holistic understanding of sustainability,” Jonathan Browning, President and CEO of Volkswagen Group of America, said. “On the one hand, the new Volkswagen plant in Chattanooga demonstrates just how eco-friendly and resource saving automobile production can be today. And on the other, we are seeking to intensify our dialog with art and society on key issues of the future through our cooperation with MoMA.”
Think Blue kicks off today in the United States with print ads, online publicity and billboards around the area of the Museum of Modern Art in New York and the new plant in Chattanooga.
Think Blue goes back to the legendary Think Small slogan of the 60s, which drew attention to how the Volkswagen Beetle contributed to democratizing mobility.
– By: Roman Bronfenbrener