Bentley announced this week that it sold a record 396 cars in China in the first four months of 2011. This shattered the previous record – which was set only last year – by a whopping 66%. In 2010, Bentley sold just under a thousand cars in China, making it the third most important single market for Bentley.
“The result is all the more impressive considering the sales record has largely been achieved before the arrival of the new Continental GT and new Mulsanne – two new models that are already building large order books in the rest of the world,” Bentley said. “Sales expectations for the full year are therefore that this growth will accelerate as the new models land.”
“China is the perfect venue for Bentley’s Dealer Conference: it contains such a vibrant mix of the traditional and the modern and it is now one of our most significant markets,” said Bentley’s Member of the Board for Sales and Marketing, Alasdair Stewart.
Bentley said that it expects this growth to continue and plans to expand its Chinese dealer network by one third in 2011.
– By: Omar Rana