Lincoln, Chrysler shine in 2011 Vehicle Satisfaction Awards by AutoPacific

2011 Lincoln MKZ Hybrid

We love awards from automotive marketing and product-consulting companies since their results are based on hardcore consumer data. AutoPacific today announced its 15th annual Vehicle Satisfaction Awards (VSA).

“Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than one-third of new car buyers are positively influenced by objective awards based on owner ratings when deciding on a new car or truck.

AutoPacific’s Vehicle Satisfaction Award measures how satisfied an owner is with his/her new vehicle. This study summarizes the results of over 68,000 new vehicle owners.

“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”

So who were the winners this year? AutoPacific said that the top 2011 model year performers were Lincoln for the Highest Satisfaction Premium Brand category and Chrysler for the Highest Satisfaction Popular Brand.

Check out the breakdown by Passenger Cars and Light Trucks after the jump.


Premium Luxury Car 

Aspirational Luxury Car

Luxury Mid-Size Car

Large Car

Premium Mid-Size Car

Mid-Size Car

Premium Compact Car

Compact Car

Economy Car

Sports Car

Sporty Car

Hybrid Car

Mercedes-Benz S-Class 

Hyundai Genesis

Lincoln MKZ

Ford Taurus and Toyota Avalon (tie)

Hyundai Sonata

Suzuki Kizashi

Volvo C30/S40/V50

Hyundai Elantra

Honda Fit

Porsche 911

Scion tC

Lincoln MKZ Hybrid


Heavy Duty Pickup 

Large Light Duty Pickup

Compact Pickup

Luxury Sport Utility Vehicle

Large Sport Utility Vehicle

Premium Mid-Size Sport Utility Vehicle

Premium Luxury Crossover SUV

Luxury Crossover SUV

Large Crossover SUV

Premium Mid-Size Crossover SUV

Mid-Size Crossover SUV

Compact Crossover SUV


Hybrid Truck

Ford F-Series Super Duty 

Chevrolet Avalanche

Honda Ridgeline

Cadillac Escalade

GMC Yukon

Jeep Grand Cherokee

Lincoln MKT

Lexus RX

Ford Flex

Ford Explorer

Mitsubishi Outlander

Kia Sportage

Chrysler Town & Country

Lexus RX450h Hybrid