Daimler is probably relieved to have Chrysler off of its hands, however, the Auburn Hills automaker has the spotlight when it comes to the Detroit Three outperforming expectations so far this year. The automaker, which was left for dead about two years ago and nearly liquidated in bankruptcy, is working on one of the most outstanding recoveries we’ve seen in automotive history.
Steering the Chrysler vehicle is CEO Sergio Marchionne, who also heads Fiat SpA. Marchionne is said to rank with memorable and charismatic Chrysler executives as Lee Iacocca, Bob Lutz, and Dieter Zetsche.
In a very interesting article by Fortune, the publication highlighted “10 surprising reasons to love Chrysler.”
- Chrysler posted a net profit of $116 million in the first quarter.
- Stronger than expected sales may require Chrysler to add production shifts to three assembly plants and hire more than 3,000 workers, according to a report in Automotive News this week.
- Sales of the Dodge Durango and the Jeep Grand Cherokee, two of Chrysler’s most-profitable vehicles, increased by 86% through April.
- Other Jeeps are doing well too, with sales up by 40% .
- In a battle of fuel economy champs, Chrysler’s Fiat 500 outsold the technology-laden Chevrolet Volt nearly two to one in April.
- People are still talking about the Super Bowl commercial with Eminem that featured the Chrysler 200
- he UAW will negotiate new labor contracts to replace agreements that expire in September, and Chrysler can watch from the sidelines while Ford and GM duke it out with the union.
- Chrysler can load up its minivans and still sell them for under $40,000.
- Chrysler Group dealers sold an average of 465 vehicles in 2010, up by 40% from 2009, when their ranks were thinned by bankruptcy.
- For Chrysler in 2011, the best is yet to come.
– By: Omar Rana